Last updated: 30.08.2026
Translation provided for convenience only. The Hebrew version is the binding one, and in any conflict between the versions the Hebrew prevails.
Loyaly is operated by Jonathan Azougy, VAT-exempt sole trader. Under that status, the financial document issued to customers is a receipt, with no VAT.
Loyaly provides businesses with a platform for issuing and managing digital loyalty cards in Apple Wallet and Google Wallet, including customer management, stamps, cashback, notifications and service messages.
The service is cloud software (SaaS) only. No physical product is sold or shipped, and there are no delivery charges.
The service is for businesses only. Signup is open to those aged 18 and over holding a valid company or sole trader number, and whoever signs up confirms they are authorised to commit on behalf of the business whose details they gave.
We may refuse to open a club, or close an existing one, if the details given are untrue, if the company is struck off at the Companies Registrar, or if the service is being used for unlawful activity.
Purchases are open only to people aged 18 and over. By making a purchase you confirm that you are 18 or older, that you are legally competent to enter into an agreement, and that you are authorised to commit the business whose details you gave.
If a purchase turns out to have been made by someone under 18, we will cancel it and refund what was charged, and we will have no further liability for it.
The service opens the moment signup finishes. There is no delivery time and no wait: when signup ends the club is live, the join address works, and the first customer can receive a card in their wallet.
Issuing the wallet certificate depends on Apple's approval and may take a short time after signup. If the card is not ready yet we say so on screen, and we let you know the moment it is.
Customer data collected through the platform belongs to the business. We process it on the business's behalf, solely to operate the service, and we neither sell it nor use it for marketing of our own.
On account closure the business receives a full export of its customer list before the data is deleted, and the cards issued are removed from customers' devices.
Full details on what is collected and how it is kept are in the Privacy policy.
Service messages (joining, earning, redeeming) are part of the service. Marketing messages are sent only on explicit consent that was collected and recorded, and consent can be withdrawn at any time.
Responsibility for the content of messages a business sends its customers, and for meeting the legal obligations around direct marketing, rests with the business.
A new club opens with a 14 day trial, free and with no card details taken. At the end of it, if payment has not been settled, the club stops accepting new members. Existing cards keep working and no data is deleted.
The monthly price is set by the plan chosen and the number of branches, as set out on the pricing page. It is charged monthly, in advance, and a receipt is issued for every payment.
This is an ongoing transaction: the charge repeats monthly for as long as the service is active and has not been cancelled. Billing begins at the end of the trial period.
Late payment may suspend the club's ability to take new members. Even then, existing data and cards are not deleted.
You may cancel at any time, by telling us on the phone, on WhatsApp, by email or through the support screen. There is no commitment period and no exit fee.
Cancellation takes effect within three business days of the notice reaching us, and the monthly charge stops from that date. Payment already made for the month in which the service was cancelled is not refunded pro rata, unless the law provides otherwise.
Where cancellation rights under the Israeli Consumer Protection Law apply to the transaction, including cancellation of a distance sale within 14 days, they apply in full and nothing here limits them.
Before any data is deleted, the business is sent a full export of its own customer list.
Loyaly and/or anyone on its behalf will not be liable for any direct and/or indirect damage caused to the customer or to a third party as a result of using the service purchased on the site, or of being unable to use it. What is stated or shown in the service is not a professional opinion, advice or a recommendation, and responsibility for the use of the information rests with the user alone.
What we sell is a subscription to a software service, not a physical product. The service is provided as is and as available. We work for high availability and depend on third-party services (Apple, Google, messaging and payment providers) that are outside our control.
We do not warrant that the service will run uninterrupted or fault-free, that every message will arrive, or that a card will build and update on every device. A fault, an outage, a delay, data loss or an undelivered message is not a fundamental breach of this agreement.
Subject to any applicable law, we are not liable for any damage caused to the business or to a third party arising from the use of the service or the inability to use it, whether direct or indirect, consequential or special, including loss of profit, loss of revenue, loss of customers, loss of data or damage to reputation. Our total liability to the business, on any cause of action, will not exceed the amount the business paid Loyaly in the three months preceding the event.
The business is responsible for the content it enters into the service, the information it provides about its customers, and the messages it chooses to send them. The limitation above does not apply to an act done in bad faith.
Furthermore, what is stated or shown in the service is not a professional opinion or professional advice, and responsibility for the use of the information rests with the user alone.
The information, figures, suggestions and content shown on the site and in the service are general information only. They are not professional advice of any kind, including business, marketing, financial, accounting or legal advice, and should not be relied on as such.
A business decision made on the strength of a figure or a suggestion shown in the service is the business's own responsibility. Before a material decision, including on tax, privacy and marketing matters, we recommend consulting a suitable professional.
We may update these terms. A material change, including a price change, is given at least 30 days' notice in advance, and the business may cancel the service before the change takes effect.
These terms are governed by the laws of the State of Israel, and the competent courts of the Tel Aviv district have exclusive jurisdiction.
You can also reach us on WhatsApp at the same number, or through the support screen in the platform.