Most people searching for a customer club are looking for one particular chain's. This page answers what one is first, then the question a business owner asks: how do you open one, and what does it take.
A customer club is an arrangement where a business gives returning customers something back: stamps that add up to a gift, a percentage of each purchase returned as a balance, or benefits reserved for members. The customer joins once, and the business knows who comes back and when.
A discount lowers the price now and is over. A club gives a reason to come back: the value accrues to the customer and waits for their next visit. That is why a discount attracts a one-time buyer and a club builds a regular.
Usually you scan a QR at the counter or tap a link the business sends, fill in a name and phone number, and the card goes into the phone's digital wallet. At businesses using Loyaly this takes about five seconds and requires no app download.
Yes, and the effect is larger there. For a chain a club is one more channel; for a neighbourhood café or a salon, a customer who comes back once more a month is a real difference in revenue. A small business also knows its customers, so the club feels personal rather than corporate.
In Israel in 2026, club systems for a small business run roughly between 59 and 300 shekels a month, depending on what is included: the number of customers, the messaging channels and a connection to an online store. Setup costs themselves, like card design and training, are not always charged separately.
Three things: decide what the customer gets, how it is counted, and how they join. Everything else is software. In practice a working club can be set up in one evening: pick stamps or cashback, set the threshold for the reward, and print a QR for the counter.
Stamps suit a business selling a repeating item at a similar price: coffee, haircuts, bakery. The customer counts in their head how many are left. Cashback suits a business where the basket varies a lot: fashion, cosmetics, an online store, because a percentage is fair at 40 shekels and at 400.
Only to people who gave explicit consent to marketing, and that is a legal requirement rather than a recommendation. The consent is recorded against the customer, there is a window of hours in which sending is permitted, and every message needs a simple way to remove yourself.
The full product, every screen and mechanism, is on the page The product at a glance. Questions about data ownership, security and what customers experience are answered on the page Questions and answers, and the plans are set out in thePricing.